Use Data to Design Experiences that Delight

In a recent article, I shared a couple of nightmare sales and service experiences. Both of these examples were true stories that the Lodestar team personally experienced. Even though those bad calls left us cringing, they are important to examine as we can learn a lot...

Spending Time Assessing your Current Analytics Maturity

Have you ever heard the phrase, “If you can’t measure it, you can’t manage it” over the course of your education, career, or both? While Peter Drucker was not necessarily referring to an analytics strategy when he first spouted that particular adage, it is certainly...