Advanced Analytics

Your data should work for you…not the other
way around

Advanced Analytics.

Lodestar’s Advanced Analytics platform provides the tools and the expertise your financial institution needs to move beyond the operational analytics phase of your data journey.

What is Advanced Analytics?

Advanced Analytics is a term used to describe the next level of traditional analytics and business intelligence. Through Advanced Analytics, automation and artificial intelligence are used to examine complex data sets in order to provide deeper insights than simple analysis can offer.

Advanced Analytics Models



Segmentation

By grouping members who have similar characteristics into segments, you can provide a more personalized experience and build better
relationships



Engagement

Learning how your members choose to interact with your credit union empowers you to deliver important information and marketing messages in the channel they prefer



Attrition

Identifying members who are at risk of leaving your credit union gives you the
insight you need to connect with those members and prevent attrition, leading to longer lasting relationships



Propensity

Do you know what product or service your member is most likely to benefit from next? The propensity model tells you exactly that, ensuring a positive experience for both members and employees



Default Probability

Your members’ financial well-being is the reason you exist. Reaching out to members who may be experiencing hardship can help prevent default—a win for both the credit union and the member

Lodestar’s Approach

Lodestar’s models are built using data already available in the client’s data warehouse, with the results being stored in the same database as
the other data sources. This maintains a single source of truth to be used in reporting and analyses across the organization. Most importantly, Lodestar maintains transparency with all Advanced Analytics initiatives. Definitions are open and logic is available to be viewed and manipulated by the client directly if desired. In addition, Lodestar’s experts are available to talk through all models in both a technical and strategic capacity, ensuring our clients have complete confidence in the model and a plan to gain business value from the results.